black & wade
Logo and basic identity package for Black & Wade, international high-end textile retailer.
Color and typeface communicate the high-end materials and modern sensibilities the company provides it's clients. Classic navy blue is paired with an unexpected, almost flourescent, goldish green. A classic typeface, (Perpetua Titling) is combined with an equally elegant, yet less restrained, script (Aphrodite Pro) to achieve this.
crest cleaning Solutions
Logo and basic identity package for Crest Cleaning, a family-owned and operated professional and residential cleaning company.
Clean, classic and deceptively simple, this logo is layered with meaning. A warm and open typeface, Interstate, kindles trust and welcomes clients. The basic structure is made up of two C’s, one forward and one backward, which together create an abstract S forming the initial letters in Crest Cleaning Solutions. The two C’s link together, symbolizing not only the business owner's partnership in the company, but their united inspiration, as a couple, to deliver a service to others when they need it most. This simple logotype is balanced by warm, welcoming colors that evoke trust and professionalism.