blues pmo summit
Conference logo and campaign.
The Blues PMO Summit campaign was designed for an annual Blue Cross and Blue Shield conference hosting Blues plans across the country. The campaign included a logo, brochure, web banner, email blasts, a teaser poster, and promotional items (pictured below).

The logo and campaign design pays tribute to the city of Baltimore and the State of Maryland. For the logo, the iconic Maryland crab is surrounded by a red, yellow, and blue color scheme - the colors found on Old Bay packages, a local traditional seasoning used on steamed Maryland crabs. A heavy brown kraft-like paper was used for the brochure's folder and the internal slip sheets and tabs - eluding to the brown paper often used when eating Maryland crabs at a crab feast. Additional design elements include embossing on the folder and a water stain emulating the type of mark an ice-cold beer (another crab feast essential) would leave on the brown kraft paper.

To add another layer of interest to the brochure, I developed side bars featuring iconic parts of Baltimore City, incorporating the art into one of the post card designs. I independently did the research and writing for the side bars.
Complete Brochure
Promotional items included: postcards, keychain, canvas bag, coasters, conversation starter cards and a tin.
Embossed folder
Web banner
Promotional teaser poster (15" x 20")
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